Seller Services

For Sellers

Selling your home in San Francisco and getting top dollar for it takes a combination of proper pre-sale preparation, accurate pricing, and a well-executed marketing campaign. Careful consideration must be paid to each of these to find the ideal buyer, one that appreciates the uniqueness of your home to maximize its value. We believe every home we are hired to sell deserves this type of attention to detail.

Pre-Sale Preparation: Prepping your home prior to sale should at a minimum include cleaning all rooms, removing clutter, and de-personalizing the space. You need the buyer to envision themselves living there, not you. You may also want to consider modest home improvements such as updating the kitchen, bathrooms, and flooring as well as sprucing up the landscaping to improve your home’s curb appeal. Finally, you may want to stage your home for sale. Staging typically involves new paint, bringing in new furnishings, lighting, and accent pieces. Statistics show staged homes sell faster and for higher prices than homes that are not. For pre-sale preparation we can get you in touch with some of the best home stagers and contractors in San Francisco.

Pricing: There are many factors that must be accounted for when pricing your home for sale. Beyond the size, physical condition and architectural features of your home its proximity to shops, restaurants, schools, parks, and public transportation will significantly affect its value. Additionally, the most recent sale prices of comparable homes in your neighborhood must be considered. With our in-depth knowledge of San Francisco’s micro neighborhoods and current pricing trends we can help you accurately determine the value of your home and recommend a pricing strategy to capture its highest possible price.

If you would like to receive an opinion of value for your home including recent comparable sales, a list of nearby homes currently on the market, and the latest pricing trends – please call our office at (415) 829-2996 or simply submit this form. There is no cost or obligation to you for this report.

Marketing: A well-executed marketing campaign will expose your home to the largest pool of potential buyers resulting in more bids and enabling you to achieve the highest possible sale price. Almost all buyers start their search for a home online and we know how to get your property noticed on the Internet. We post all of our listings to the San Francisco MLS as well as all of the major real estate websites. All of our marketing campaigns include professional photography, well written copy highlighting the best aspects of your property, coordinated open home showings, a custom website, and networking with the most active real estate professionals.

To discuss your selling needs further feel free to give us a call at (415) 385-5263 or email us here.


What's My Home Worth?

While there are plenty of on-line resources that can estimate the “ballpark” value of your home with a computer algorithm – we believe the complexity of the housing market in San Francisco requires a much more detailed approach. Key factors such as your home’s architecture, floor plan layout, renovations, outdoor space, parking, and its proximity to neighborhood amenities like restaurants, shops, parks, and pubic transportation can greatly affect its value. We take all of these factors and more into consideration to determine precise home values.

If you would like to receive a detailed comparative market analysis for your property which includes recent comparable sales, a list of similar properties currently on the market for sale, and the latest pricing trends simply submit this form below. There is no cost or obligation to you for this report.

Property Management

Downing & Company is proud to offer our clients top-notch property management service. With our hands on approach and attention to detail we can help you protect your asset, maximize income, reduce expenses, and limit your liability. We understand the complexities of the San Francisco Rent Ordinance and can help you manage your property in a fair, ethical, and legal manner.

Depending on your needs and desired level of service we can put together a customized property management package for your apartment building or single family home that includes:

•  Fulfilling tenant maintenance requests using our licensed and insured contractors
•  Prepping and leasing vacant units upon turnover
•  Determining current market rents
•  Verifying a prospective tenant’s income, credit, and rental history
•  Supervising vendors and contractors during property maintenance and/or renovations
•  Negotiate service contracts at the property
•  Accounting services

For more details on our property management service feel free to give us a call at (415) 385-5263 or email us here.