Selling your home in San Francisco and getting top dollar for it takes a combination of proper pre-sale preparation, accurate pricing, and a well-executed marketing campaign. Careful consideration must be paid to each of these to find the ideal buyer, one that appreciates the uniqueness of your home – to maximize its value. We believe every home we are hired to sell deserves this type of attention to detail. Before you decide to put your home on the market here are some key items we recommend you consider:
Pre-Sale Preparation. Prepping your home prior to sale should at a minimum include cleaning all rooms, removing clutter, and de-personalizing the space. You need the buyer to envision themselves living there, not you. You may also want to consider modest home improvements such as updating the kitchen, bathrooms, and flooring as well as sprucing up the landscaping to improve your home’s curb appeal. Finally, you may want to stage your home for sale. Staging typically involves new paint, bringing in new furnishings, lighting, and accent pieces. Statistics show staged homes sell faster and for higher prices than homes that are not. For pre-sale preparation we can get you in touch with some of the best home stagers and contractors in San Francisco.
Pricing. There are many factors that must be accounted for when pricing your home for sale in San Francisco. Beyond the size, physical condition and features of your home its proximity to shops, restaurants, schools, parks, and public transportation will significantly affect its value. Additionally, the most recent sale prices of comparable homes in your neighborhood must be considered. With our in-depth knowledge of San Francisco’s micro neighborhoods and current pricing trends, we can help you accurately determine the value of your home. Pricing is extremely critical to achieving a timely sale for the highest price. Under pricing your home could result in leaving money on the table, while overpricing can lead to your home not selling at all.
If you would like to receive an opinion of value for your home including recent comparable sales, a list of nearby homes currently on the market, and the latest pricing trends – please call our office at (415) 829-2996 or simply submit this form. There is no cost or obligation to you for this report.
Marketing: A well-executed marketing campaign will expose your home to the largest pool of potential buyers resulting in more bids and enabling you to achieve the highest possible sale price. Statistics reveal that over 85% of buyers start their search for a home online. We know how to get your property noticed on the Internet. We post all of our listings to the San Francisco MLS as well as all of the major real estate websites. All of our marketing campaigns include professional photography, well written copy highlighting the best aspects of your property, coordinated open home showings, and networking with the most active real estate professionals.